Which category needs a Beautiful One? Part II


I find that even though I believe in the Beautiful One I still fight myself on investing in one, because it often means a financial investment. These are some of the filters I have to put my decision through before I commit to an item:

How often do I use this item- if this is going to be a specialty item I do not feel the need to have A beautiful One. For example- a pair of high heels I wear three times a year for special occasions, versus a high quality pair of boots I will wear daily to keep out the rain.

What will I be using this for? If you’re deciding to buy a rain jacket there is a difference if you will be wearing it to dash in between shops or back and forth to your car on rainy days, versus, if you do a large amount of hiking or own a dog and are required to be out in the pouring rain with a chuck it  most days. Does investing in high quality make a difference in outcome? When it comes to a rain jacket sorta dry and dry are two very different things! 

When it comes to this item do I value how I/it look(s)? Using the rain jacket example some people do not care if they look like a giant green blob as long as they’re dry. Others care that a  rain jacket is slimming and fitting, others care that there are air vents. You need to know what your values are when it comes to appearance and buying this item. Often cheaper versions do not have as nice an aesthetic.

What do I notice about other people? Do you find you pay attention to people’s shoes? Their bags? Their cars? This is a tip about what you appreciate. I find that often the areas we notice in others is where we should invest our money and attention. 

An example of choosing a Beautiful One revealed itself when I noticed a friend’s new kettle. It’s a gorgeous, red, well known, expensive brand and really made a statement on the counter. When I asked her about it, she said she had consciously made the decision to invest in a more expensive kettle for three reasons: 

1. Tea is a high value to her and she drinks multiple cups a day. 

2. She, her mom and her sister all have the same kettle and it symbolizes that they are all connected even though they are miles apart. 

3. It matches her aesthetic and how she wants her kitchen to appear. 

Though a kettle’s only job is to boil water my friend had decided to invest in a Beautiful One for more money.  I already knew the filter she had put this decision through. Though I don’t need my kettle to be a Beautiful One, I know she daily makes tea, feels connected to her family and loves the aesthetic- that is worth the investment! 

Where you choose to invest in a Beautiful One totally depends on your values and your filter system. Ask yourself these questions the next time you’re thinking of investing. In what areas have you invested in a Beautiful One?

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